The UX Research

Research that actually ships. A full UX research system covering study planning,

participant recruitment, synthesis, and stakeholder communication.

What's inside the Playbook (PDF)

• Research planning: when to research and what method to use• Writing a research brief that gets stakeholder buy-in

• Qualitative methods: interviews, usability tests, contextual inquiry

• Quantitative methods: surveys, analytics analysis, benchmarking

• Participant recruitment and screening

• Synthesis frameworks: affinity mapping, insight generation

• Research repository: how to make insights findable and reusable

• Communicating research to product and engineering teams

What's inside the Templates (Excel)

• Research Plan Template — goals, methods, participants, timeline

• Discussion Guide Builder — moderated interview script

• Usability Test Score Sheet — task success, errors, SUS

• Synthesis Canvas — observations to insights to recommendations

• Research Findings Deck — stakeholder presentation format

• Research Repository Index — tag and track all past studies

Who this is for

• UX researchers building their practice at a growing company

• Product designers doing research without a dedicated researcher

• PMs who want to run their own lightweight research

• Design leads wanting to build a research-driven culture