{"product_id":"the-ux-research","title":"The UX Research","description":"\u003cp class=\"p1\"\u003eResearch that actually ships. A full UX research system covering study planning,\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eparticipant recruitment, synthesis, and stakeholder communication.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003eWhat's inside the Playbook (PDF)\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Research planning: when to research and what method to use• Writing a research brief that gets stakeholder buy-in\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Qualitative methods: interviews, usability tests, contextual inquiry\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Quantitative methods: surveys, analytics analysis, benchmarking\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Participant recruitment and screening\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Synthesis frameworks: affinity mapping, insight generation\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Research repository: how to make insights findable and reusable\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Communicating research to product and engineering teams\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003eWhat's inside the Templates (Excel)\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Research Plan Template — goals, methods, participants, timeline\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Discussion Guide Builder — moderated interview script\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Usability Test Score Sheet — task success, errors, SUS\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Synthesis Canvas — observations to insights to recommendations\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Research Findings Deck — stakeholder presentation format\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Research Repository Index — tag and track all past studies\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003eWho this is for\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• UX researchers building their practice at a growing company\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Product designers doing research without a dedicated researcher\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• PMs who want to run their own lightweight research\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Design leads wanting to build a research-driven culture\u003c\/p\u003e","brand":"CTRL Play","offers":[{"title":"Default Title","offer_id":51581843996993,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/3025\/6449\/files\/UX_The_UX_Research_OS.png?v=1775571075","url":"https:\/\/getcontrolplay.com\/products\/the-ux-research","provider":"CTRL Play","version":"1.0","type":"link"}