{"product_id":"the-product-strategy-playbook","title":"The Product Strategy Playbook","description":"\u003cp class=\"p1\"\u003eGo from vision to traction. Align leadership, define your market position, and translate\u003c\/p\u003e\n\u003cp class=\"p1\"\u003ecompany goals into a strategy your team can execute.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003eWhat's inside the Playbook (PDF)\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• What product strategy actually is (and isn't)\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• How to run a product strategy workshop with leadership\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Market sizing and opportunity assessment\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Competitive landscape analysis and positioning\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Jobs-to-be-done as a strategic input\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Translating business goals into product bets\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• How to write a product strategy document\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Communicating strategy across the organization\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003eWhat's inside the Templates (Excel)\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Product Strategy One-Pager — vision, bets, metrics\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Market Sizing Calculator — TAM, SAM, SOM\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Competitive Analysis Matrix — features, pricing, positioning\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Strategic Bets Tracker — hypothesis, evidence, outcome\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Strategy Review Dashboard — quarterly alignment check\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• JTBD Interview Guide — structured customer research\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003eWho this is for\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Senior PMs and CPOs building company-level product strategy\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Founders needing to articulate product direction to investors\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Product leaders aligning cross-functional teams on direction\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Strategy consultants advising product-led companies\u003c\/p\u003e","brand":"CTRL Play","offers":[{"title":"Default Title","offer_id":51581837607233,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/3025\/6449\/files\/PS_The_Product_Strategy_Playbook.png?v=1775570436","url":"https:\/\/getcontrolplay.com\/products\/the-product-strategy-playbook","provider":"CTRL Play","version":"1.0","type":"link"}