{"product_id":"the-product-launch","title":"The Product Launch","description":"\u003cp class=\"p1\"\u003eShip with confidence, every time. A battle-tested launch framework from pre-launch\u003c\/p\u003e\n\u003cp class=\"p1\"\u003ereadiness through post-launch learning cycles.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003eWhat's inside the Playbook (PDF)\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• The 5 phases of a product launch — strategy to post-launch\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Launch readiness assessment — are you actually ready?\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Stakeholder alignment before and during launch• Internal launch communications — engineering, sales, CS, marketing\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Customer-facing launch strategy — messaging and sequencing\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Launch day operations — roles, responsibilities, escalation\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Post-launch review framework — what to capture and action\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Building a launch culture within your team\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003eWhat's inside the Templates (Excel)\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Launch Readiness Checklist — 40-point pre-launch audit\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Launch Timeline Planner — cross-functional milestones\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Stakeholder RACI Matrix — who does what at launch\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Launch Day Runbook — minute-by-minute operations log\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Post-Launch Metrics Tracker — 1\/7\/30 day KPI dashboard\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Launch Retrospective Template — structured review format\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003eWho this is for\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• PMs leading major feature or product launches\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Founders launching their first or second product\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Launch managers coordinating cross-functional teams\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Marketing-product teams wanting a shared launch framework\u003c\/p\u003e\n\u003cp class=\"p4\"\u003e\u003cb\u003eBundle PO\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p5\"\u003e\u003cb\u003eThe Product Manager OS\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eEverything a PM needs to operate at peak performance. From discovery to delivery — one\u003c\/p\u003e\n\u003cp class=\"p1\"\u003ecomplete system for the full product lifecycle.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003eWhat's inside the Playbook (PDF)\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• The PM operating model — how elite PMs structure their week\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Discovery process: customer interviews, problem definition, insight synthesis\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Writing PRDs that engineers love and stakeholders trust\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Roadmap planning — strategy to execution\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Prioritization frameworks: RICE, WSJF, opportunity scoring\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Stakeholder management — alignment, escalation, buy-in\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Delivery collaboration with engineering and design\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Measuring product success and iterating with evidence\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003eWhat's inside the Templates (Excel)\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• PRD Template — problem, solution, requirements, metrics\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Roadmap Builder — now\/next\/later view with priority scores\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• RICE Prioritization Matrix — score and rank any backlog\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Discovery Research Log — interview notes + insight tagging\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• PM Weekly Planner — priorities, meetings, decisions, blockers• Stakeholder Map — influence, interest, communication plan\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003eWho this is for\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• New PMs looking to build strong foundational habits\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Mid-level PMs who want to level up their operating system\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Founders acting as PM for their product\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Bootcamp graduates entering their first PM role\u003c\/p\u003e","brand":"CTRL Play","offers":[{"title":"Default Title","offer_id":51581837476161,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/3025\/6449\/files\/PL_The_Product_Launch_OS.png?v=1775570364","url":"https:\/\/getcontrolplay.com\/products\/the-product-launch","provider":"CTRL Play","version":"1.0","type":"link"}