The Product Launch

Ship with confidence, every time. A battle-tested launch framework from pre-launch

readiness through post-launch learning cycles.

What's inside the Playbook (PDF)

• The 5 phases of a product launch — strategy to post-launch

• Launch readiness assessment — are you actually ready?

• Stakeholder alignment before and during launch• Internal launch communications — engineering, sales, CS, marketing

• Customer-facing launch strategy — messaging and sequencing

• Launch day operations — roles, responsibilities, escalation

• Post-launch review framework — what to capture and action

• Building a launch culture within your team

What's inside the Templates (Excel)

• Launch Readiness Checklist — 40-point pre-launch audit

• Launch Timeline Planner — cross-functional milestones

• Stakeholder RACI Matrix — who does what at launch

• Launch Day Runbook — minute-by-minute operations log

• Post-Launch Metrics Tracker — 1/7/30 day KPI dashboard

• Launch Retrospective Template — structured review format

Who this is for

• PMs leading major feature or product launches

• Founders launching their first or second product

• Launch managers coordinating cross-functional teams

• Marketing-product teams wanting a shared launch framework

Bundle PO

The Product Manager OS

Everything a PM needs to operate at peak performance. From discovery to delivery — one

complete system for the full product lifecycle.

What's inside the Playbook (PDF)

• The PM operating model — how elite PMs structure their week

• Discovery process: customer interviews, problem definition, insight synthesis

• Writing PRDs that engineers love and stakeholders trust

• Roadmap planning — strategy to execution

• Prioritization frameworks: RICE, WSJF, opportunity scoring

• Stakeholder management — alignment, escalation, buy-in

• Delivery collaboration with engineering and design

• Measuring product success and iterating with evidence

What's inside the Templates (Excel)

• PRD Template — problem, solution, requirements, metrics

• Roadmap Builder — now/next/later view with priority scores

• RICE Prioritization Matrix — score and rank any backlog

• Discovery Research Log — interview notes + insight tagging

• PM Weekly Planner — priorities, meetings, decisions, blockers• Stakeholder Map — influence, interest, communication plan

Who this is for

• New PMs looking to build strong foundational habits

• Mid-level PMs who want to level up their operating system

• Founders acting as PM for their product

• Bootcamp graduates entering their first PM role