{"product_id":"the-product-analytics","title":"The Product Analytics","description":"\u003cp class=\"p1\"\u003eMetrics that move products forward. Master funnel analysis, retention modeling, and\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eexperimentation for data-backed product decisions.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003eWhat's inside the Playbook (PDF)\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Building a metrics framework from scratch\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Funnel analysis — where users drop, why, and what to do\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Cohort analysis and retention modeling\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• How to run statistically valid product experiments\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Leading vs lagging indicators — what to track at each stage\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Event taxonomy — structuring your analytics for insight\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Building a self-serve analytics culture in your team\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• How to present analytics findings to non-technical stakeholders\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003eWhat's inside the Templates (Excel)\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Metrics Framework Builder — north star, inputs, guardrails\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Funnel Analysis Template — step-by-step conversion tracking\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Cohort Retention Grid — weekly\/monthly cohort view\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Experiment Planner — hypothesis, sample size, duration\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Analytics Health Scorecard — coverage, accuracy, usage\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Weekly Analytics Report — shareable PM dashboard\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003eWho this is for\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• PMs building their analytics practice\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Data-curious product teams without dedicated analysts\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Founders who need to track the right metrics\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Analytics leads supporting product teams\u003c\/p\u003e","brand":"CTRL Play","offers":[{"title":"Default Title","offer_id":51540034322753,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/3025\/6449\/files\/AN_The_Product_Analytics_OS.png?v=1774565388","url":"https:\/\/getcontrolplay.com\/products\/the-product-analytics","provider":"CTRL Play","version":"1.0","type":"link"}