The Product Analytics

Metrics that move products forward. Master funnel analysis, retention modeling, and

experimentation for data-backed product decisions.

What's inside the Playbook (PDF)

• Building a metrics framework from scratch

• Funnel analysis — where users drop, why, and what to do

• Cohort analysis and retention modeling

• How to run statistically valid product experiments

• Leading vs lagging indicators — what to track at each stage

• Event taxonomy — structuring your analytics for insight

• Building a self-serve analytics culture in your team

• How to present analytics findings to non-technical stakeholders

What's inside the Templates (Excel)

• Metrics Framework Builder — north star, inputs, guardrails

• Funnel Analysis Template — step-by-step conversion tracking

• Cohort Retention Grid — weekly/monthly cohort view

• Experiment Planner — hypothesis, sample size, duration

• Analytics Health Scorecard — coverage, accuracy, usage

• Weekly Analytics Report — shareable PM dashboard

Who this is for

• PMs building their analytics practice

• Data-curious product teams without dedicated analysts

• Founders who need to track the right metrics

• Analytics leads supporting product teams