{"product_id":"the-pricing-monetisation","title":"The Pricing \u0026 Monetisation","description":"\u003cp class=\"p1\"\u003eTurn product value into sustainable revenue. A structured approach to pricing strategy,\u003c\/p\u003e\n\u003cp class=\"p1\"\u003epackaging design, and monetization modeling.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003eWhat's inside the Playbook (PDF)\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Pricing strategy fundamentals: cost-plus vs value-based vs competitive\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• How to run a pricing audit on your existing product\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Packaging design — good\/better\/best tier framework\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Freemium vs free trial vs demo — when to use each\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Price testing methodology without alienating customers\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Communicating price increases to existing customers\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Monetization expansion: add-ons, upsells, usage-based pricing\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• B2B pricing negotiation frameworks\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003eWhat's inside the Templates (Excel)\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Pricing Model Builder — compare up to 5 pricing scenarios\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Value-Based Pricing Calculator — willingness to pay analysis\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Packaging Design Matrix — features across tiers\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Price Test Tracker — variant, segment, result, decision\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Revenue Impact Modeler — simulate pricing change impact\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Competitive Pricing Benchmarking Sheet\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003eWho this is for\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• PMs and founders setting or revising their pricing strategy\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• SaaS companies preparing for their first pricing overhaul\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Growth leaders working on monetization expansion\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Finance and product teams collaborating on revenue models\u003c\/p\u003e","brand":"CTRL Play","offers":[{"title":"Default Title","offer_id":51540032160065,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/3025\/6449\/files\/PM_The_Pricing_and_Monetisation_OS.png?v=1774565269","url":"https:\/\/getcontrolplay.com\/products\/the-pricing-monetisation","provider":"CTRL Play","version":"1.0","type":"link"}