The Pricing & Monetisation

Turn product value into sustainable revenue. A structured approach to pricing strategy,

packaging design, and monetization modeling.

What's inside the Playbook (PDF)

• Pricing strategy fundamentals: cost-plus vs value-based vs competitive

• How to run a pricing audit on your existing product

• Packaging design — good/better/best tier framework

• Freemium vs free trial vs demo — when to use each

• Price testing methodology without alienating customers

• Communicating price increases to existing customers

• Monetization expansion: add-ons, upsells, usage-based pricing

• B2B pricing negotiation frameworks

What's inside the Templates (Excel)

• Pricing Model Builder — compare up to 5 pricing scenarios

• Value-Based Pricing Calculator — willingness to pay analysis

• Packaging Design Matrix — features across tiers

• Price Test Tracker — variant, segment, result, decision

• Revenue Impact Modeler — simulate pricing change impact

• Competitive Pricing Benchmarking Sheet

Who this is for

• PMs and founders setting or revising their pricing strategy

• SaaS companies preparing for their first pricing overhaul

• Growth leaders working on monetization expansion

• Finance and product teams collaborating on revenue models