{"product_id":"the-growth-pm","title":"The Growth PM","description":"\u003cp class=\"p1\"\u003eThe complete operating system for PMs obsessed with growth. Build loops, run\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eexperiments, and move the number that matters.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003eWhat's inside the Playbook (PDF)\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Growth PM vs traditional PM — mindset and skill differences\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• How to build and document growth loops for your product\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• North Star Metric framework — pick the one number that matters\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Experiment prioritization using ICE and PIE scoring\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Writing high-quality growth hypotheses\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• How to run A\/B tests without a data science team\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Activation, retention, and referral playbooks\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Scaling what works — from experiment to roadmap feature\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003eWhat's inside the Templates (Excel)\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Growth Loop Mapper — visualize acquisition, activation, retention\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Experiment Tracker — hypothesis, status, results, learnings\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• ICE Scoring Sheet — prioritize 20+ experiments at once• North Star Dashboard — metric tree with leading indicators\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• A\/B Test Results Calculator — significance and impact\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Growth Roadmap Planner — quarterly experiment calendar\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003eWho this is for\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• PMs transitioning into growth or PLG roles\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Startup founders running growth themselves\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Growth marketers wanting a product-led perspective\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Product teams at early-stage companies building traction\u003c\/p\u003e","brand":"CTRL Play","offers":[{"title":"Default Title","offer_id":51540021084481,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/3025\/6449\/files\/GP_The_Growth_PM_OS.png?v=1774564172","url":"https:\/\/getcontrolplay.com\/products\/the-growth-pm","provider":"CTRL Play","version":"1.0","type":"link"}