The Growth PM

The complete operating system for PMs obsessed with growth. Build loops, run

experiments, and move the number that matters.

What's inside the Playbook (PDF)

• Growth PM vs traditional PM — mindset and skill differences

• How to build and document growth loops for your product

• North Star Metric framework — pick the one number that matters

• Experiment prioritization using ICE and PIE scoring

• Writing high-quality growth hypotheses

• How to run A/B tests without a data science team

• Activation, retention, and referral playbooks

• Scaling what works — from experiment to roadmap feature

What's inside the Templates (Excel)

• Growth Loop Mapper — visualize acquisition, activation, retention

• Experiment Tracker — hypothesis, status, results, learnings

• ICE Scoring Sheet — prioritize 20+ experiments at once• North Star Dashboard — metric tree with leading indicators

• A/B Test Results Calculator — significance and impact

• Growth Roadmap Planner — quarterly experiment calendar

Who this is for

• PMs transitioning into growth or PLG roles

• Startup founders running growth themselves

• Growth marketers wanting a product-led perspective

• Product teams at early-stage companies building traction