{"product_id":"the-go-to-market","title":"The Go to Market","description":"\u003cp class=\"p1\"\u003eLaunch smarter, not louder. A full GTM system covering positioning, sequencing, channel\u003c\/p\u003e\n\u003cp class=\"p1\"\u003estrategy, and post-launch iteration.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003eWhat's inside the Playbook (PDF)\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• GTM strategy fundamentals — who, what, how, why now\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Positioning and messaging framework (based on April Dunford's method)\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Market segmentation and ICP definition\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Launch sequencing: soft launch, beta, GA\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Channel strategy — owned, earned, paid, partner\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Launch day operations and war room checklist\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Measuring GTM success: metrics and OKRs\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Post-launch iteration cycles and learning frameworks\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003eWhat's inside the Templates (Excel)\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• GTM Strategy Canvas — one-page summary of your full plan\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• ICP Definition Sheet — firmographic and behavioral attributes\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Launch Timeline Planner — task, owner, due date• Channel Prioritization Matrix — effort vs reach scoring\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Launch Day Runbook — hour-by-hour execution checklist\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• GTM Performance Tracker — week 1\/4\/12 metrics dashboard\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003eWho this is for\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Product managers leading product launches\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Founders taking a new product to market\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Marketing leaders building a launch playbook\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Growth teams planning expansion into new markets\u003c\/p\u003e","brand":"CTRL Play","offers":[{"title":"Default Title","offer_id":51540031471937,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/3025\/6449\/files\/GM_The_Go_to_Market_OS.png?v=1774565175","url":"https:\/\/getcontrolplay.com\/products\/the-go-to-market","provider":"CTRL Play","version":"1.0","type":"link"}