{"product_id":"the-b2b-product","title":"The B2B Product","description":"\u003cp class=\"p1\"\u003eNavigate enterprise complexity with confidence. The complete guide for B2B PMs\u003c\/p\u003e\n\u003cp class=\"p1\"\u003emanaging buyers, stakeholders, and long sales cycles.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003eWhat's inside the Playbook (PDF)\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• B2B vs B2C product thinking — key differences• Mapping the enterprise buyer journey and stakeholder landscape\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Building products that win enterprise deals\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Sales enablement for PMs — how to arm your GTM team\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Managing conflicting requests from multiple enterprise customers\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• How to prioritize features when enterprise clients pay the bills\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Renewal and expansion product strategy\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Product-led growth in B2B contexts\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003eWhat's inside the Templates (Excel)\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• B2B Persona Map — buyer, champion, user, blocker profiles\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Feature Request Prioritization Matrix — revenue-weighted scoring\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Sales Enablement Deck Builder — PM to AE handoff template\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Customer Commitment Tracker — promises made vs delivered\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Renewal Risk Scorecard — flag at-risk enterprise accounts\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• B2B Roadmap Template — internal + customer-facing views\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003eWho this is for\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• PMs at B2B SaaS companies managing enterprise accounts\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Founders selling to mid-market and enterprise buyers\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Product leaders navigating complex stakeholder environments\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• PMs transitioning from B2C to B2B roles\u003c\/p\u003e","brand":"CTRL Play","offers":[{"title":"Default Title","offer_id":51540030619969,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/3025\/6449\/files\/B2_The_B2B_Product_OS.png?v=1774565031","url":"https:\/\/getcontrolplay.com\/products\/the-b2b-product","provider":"CTRL Play","version":"1.0","type":"link"}