{"title":"Product","description":"","products":[{"product_id":"the-ai-product-manager","title":"The AI Product Manager","description":"\u003cp class=\"p1\"\u003eBuild AI products the right way. From model evaluation to responsible AI — the complete\u003c\/p\u003e\n\u003cp class=\"p1\"\u003ePM framework for the age of LLMs.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003eWhat's inside the Playbook (PDF)\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• How to scope AI features vs traditional software features\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Evaluating AI models: accuracy, latency, cost, and risk\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Responsible AI framework — bias, fairness, transparency\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Roadmap prioritization for AI-first products\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Writing effective AI product specs and acceptance criteria\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Building feedback loops to improve model performance\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• How to communicate AI limitations to stakeholders\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• AI product metrics: beyond accuracy to business impact\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003eWhat's inside the Templates (Excel)\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• AI Feature Scoping Canvas — use case, data, risk, effort\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Model Evaluation Matrix — compare providers and versions\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Responsible AI Checklist — pre-launch ethical review\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• AI Roadmap Planner — capability vs experience layers\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Prompt Engineering Log — track prompts and performance\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• AI Product Metrics Dashboard — quality, adoption, impact\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003eWho this is for\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• PMs building AI-powered features or products\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Founders launching LLM-based applications\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Product leaders evaluating AI vendors and platforms\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Technical PMs bridging engineering and AI strategy\u003c\/p\u003e","brand":"CTRL Play","offers":[{"title":"Default Title","offer_id":51540030128449,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/3025\/6449\/files\/AI_The_AI_Product_Manager_OS.png?v=1774564915"},{"product_id":"the-b2b-product","title":"The B2B Product","description":"\u003cp class=\"p1\"\u003eNavigate enterprise complexity with confidence. The complete guide for B2B PMs\u003c\/p\u003e\n\u003cp class=\"p1\"\u003emanaging buyers, stakeholders, and long sales cycles.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003eWhat's inside the Playbook (PDF)\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• B2B vs B2C product thinking — key differences• Mapping the enterprise buyer journey and stakeholder landscape\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Building products that win enterprise deals\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Sales enablement for PMs — how to arm your GTM team\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Managing conflicting requests from multiple enterprise customers\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• How to prioritize features when enterprise clients pay the bills\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Renewal and expansion product strategy\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Product-led growth in B2B contexts\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003eWhat's inside the Templates (Excel)\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• B2B Persona Map — buyer, champion, user, blocker profiles\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Feature Request Prioritization Matrix — revenue-weighted scoring\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Sales Enablement Deck Builder — PM to AE handoff template\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Customer Commitment Tracker — promises made vs delivered\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Renewal Risk Scorecard — flag at-risk enterprise accounts\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• B2B Roadmap Template — internal + customer-facing views\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003eWho this is for\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• PMs at B2B SaaS companies managing enterprise accounts\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Founders selling to mid-market and enterprise buyers\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Product leaders navigating complex stakeholder environments\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• PMs transitioning from B2C to B2B roles\u003c\/p\u003e","brand":"CTRL Play","offers":[{"title":"Default Title","offer_id":51540030619969,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/3025\/6449\/files\/B2_The_B2B_Product_OS.png?v=1774565031"},{"product_id":"the-go-to-market","title":"The Go to Market","description":"\u003cp class=\"p1\"\u003eLaunch smarter, not louder. A full GTM system covering positioning, sequencing, channel\u003c\/p\u003e\n\u003cp class=\"p1\"\u003estrategy, and post-launch iteration.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003eWhat's inside the Playbook (PDF)\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• GTM strategy fundamentals — who, what, how, why now\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Positioning and messaging framework (based on April Dunford's method)\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Market segmentation and ICP definition\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Launch sequencing: soft launch, beta, GA\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Channel strategy — owned, earned, paid, partner\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Launch day operations and war room checklist\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Measuring GTM success: metrics and OKRs\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Post-launch iteration cycles and learning frameworks\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003eWhat's inside the Templates (Excel)\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• GTM Strategy Canvas — one-page summary of your full plan\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• ICP Definition Sheet — firmographic and behavioral attributes\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Launch Timeline Planner — task, owner, due date• Channel Prioritization Matrix — effort vs reach scoring\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Launch Day Runbook — hour-by-hour execution checklist\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• GTM Performance Tracker — week 1\/4\/12 metrics dashboard\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003eWho this is for\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Product managers leading product launches\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Founders taking a new product to market\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Marketing leaders building a launch playbook\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Growth teams planning expansion into new markets\u003c\/p\u003e","brand":"CTRL Play","offers":[{"title":"Default Title","offer_id":51540031471937,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/3025\/6449\/files\/GM_The_Go_to_Market_OS.png?v=1774565175"},{"product_id":"the-pricing-monetisation","title":"The Pricing \u0026 Monetisation","description":"\u003cp class=\"p1\"\u003eTurn product value into sustainable revenue. A structured approach to pricing strategy,\u003c\/p\u003e\n\u003cp class=\"p1\"\u003epackaging design, and monetization modeling.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003eWhat's inside the Playbook (PDF)\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Pricing strategy fundamentals: cost-plus vs value-based vs competitive\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• How to run a pricing audit on your existing product\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Packaging design — good\/better\/best tier framework\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Freemium vs free trial vs demo — when to use each\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Price testing methodology without alienating customers\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Communicating price increases to existing customers\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Monetization expansion: add-ons, upsells, usage-based pricing\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• B2B pricing negotiation frameworks\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003eWhat's inside the Templates (Excel)\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Pricing Model Builder — compare up to 5 pricing scenarios\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Value-Based Pricing Calculator — willingness to pay analysis\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Packaging Design Matrix — features across tiers\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Price Test Tracker — variant, segment, result, decision\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Revenue Impact Modeler — simulate pricing change impact\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Competitive Pricing Benchmarking Sheet\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003eWho this is for\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• PMs and founders setting or revising their pricing strategy\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• SaaS companies preparing for their first pricing overhaul\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Growth leaders working on monetization expansion\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Finance and product teams collaborating on revenue models\u003c\/p\u003e","brand":"CTRL Play","offers":[{"title":"Default Title","offer_id":51540032160065,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/3025\/6449\/files\/PM_The_Pricing_and_Monetisation_OS.png?v=1774565269"},{"product_id":"the-product-analytics","title":"The Product Analytics","description":"\u003cp class=\"p1\"\u003eMetrics that move products forward. Master funnel analysis, retention modeling, and\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eexperimentation for data-backed product decisions.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003eWhat's inside the Playbook (PDF)\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Building a metrics framework from scratch\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Funnel analysis — where users drop, why, and what to do\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Cohort analysis and retention modeling\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• How to run statistically valid product experiments\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Leading vs lagging indicators — what to track at each stage\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Event taxonomy — structuring your analytics for insight\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Building a self-serve analytics culture in your team\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• How to present analytics findings to non-technical stakeholders\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003eWhat's inside the Templates (Excel)\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Metrics Framework Builder — north star, inputs, guardrails\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Funnel Analysis Template — step-by-step conversion tracking\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Cohort Retention Grid — weekly\/monthly cohort view\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Experiment Planner — hypothesis, sample size, duration\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Analytics Health Scorecard — coverage, accuracy, usage\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Weekly Analytics Report — shareable PM dashboard\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003eWho this is for\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• PMs building their analytics practice\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Data-curious product teams without dedicated analysts\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Founders who need to track the right metrics\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Analytics leads supporting product teams\u003c\/p\u003e","brand":"CTRL Play","offers":[{"title":"Default Title","offer_id":51540034322753,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/3025\/6449\/files\/AN_The_Product_Analytics_OS.png?v=1774565388"},{"product_id":"the-product-launch","title":"The Product Launch","description":"\u003cp class=\"p1\"\u003eShip with confidence, every time. A battle-tested launch framework from pre-launch\u003c\/p\u003e\n\u003cp class=\"p1\"\u003ereadiness through post-launch learning cycles.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003eWhat's inside the Playbook (PDF)\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• The 5 phases of a product launch — strategy to post-launch\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Launch readiness assessment — are you actually ready?\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Stakeholder alignment before and during launch• Internal launch communications — engineering, sales, CS, marketing\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Customer-facing launch strategy — messaging and sequencing\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Launch day operations — roles, responsibilities, escalation\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Post-launch review framework — what to capture and action\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Building a launch culture within your team\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003eWhat's inside the Templates (Excel)\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Launch Readiness Checklist — 40-point pre-launch audit\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Launch Timeline Planner — cross-functional milestones\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Stakeholder RACI Matrix — who does what at launch\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Launch Day Runbook — minute-by-minute operations log\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Post-Launch Metrics Tracker — 1\/7\/30 day KPI dashboard\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Launch Retrospective Template — structured review format\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003eWho this is for\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• PMs leading major feature or product launches\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Founders launching their first or second product\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Launch managers coordinating cross-functional teams\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Marketing-product teams wanting a shared launch framework\u003c\/p\u003e\n\u003cp class=\"p4\"\u003e\u003cb\u003eBundle PO\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p5\"\u003e\u003cb\u003eThe Product Manager OS\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eEverything a PM needs to operate at peak performance. From discovery to delivery — one\u003c\/p\u003e\n\u003cp class=\"p1\"\u003ecomplete system for the full product lifecycle.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003eWhat's inside the Playbook (PDF)\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• The PM operating model — how elite PMs structure their week\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Discovery process: customer interviews, problem definition, insight synthesis\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Writing PRDs that engineers love and stakeholders trust\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Roadmap planning — strategy to execution\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Prioritization frameworks: RICE, WSJF, opportunity scoring\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Stakeholder management — alignment, escalation, buy-in\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Delivery collaboration with engineering and design\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Measuring product success and iterating with evidence\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003eWhat's inside the Templates (Excel)\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• PRD Template — problem, solution, requirements, metrics\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Roadmap Builder — now\/next\/later view with priority scores\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• RICE Prioritization Matrix — score and rank any backlog\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Discovery Research Log — interview notes + insight tagging\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• PM Weekly Planner — priorities, meetings, decisions, blockers• Stakeholder Map — influence, interest, communication plan\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003eWho this is for\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• New PMs looking to build strong foundational habits\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Mid-level PMs who want to level up their operating system\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Founders acting as PM for their product\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Bootcamp graduates entering their first PM role\u003c\/p\u003e","brand":"CTRL Play","offers":[{"title":"Default Title","offer_id":51581837476161,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/3025\/6449\/files\/PL_The_Product_Launch_OS.png?v=1775570364"},{"product_id":"the-product-strategy-playbook","title":"The Product Strategy Playbook","description":"\u003cp class=\"p1\"\u003eGo from vision to traction. Align leadership, define your market position, and translate\u003c\/p\u003e\n\u003cp class=\"p1\"\u003ecompany goals into a strategy your team can execute.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003eWhat's inside the Playbook (PDF)\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• What product strategy actually is (and isn't)\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• How to run a product strategy workshop with leadership\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Market sizing and opportunity assessment\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Competitive landscape analysis and positioning\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Jobs-to-be-done as a strategic input\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Translating business goals into product bets\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• How to write a product strategy document\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Communicating strategy across the organization\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003eWhat's inside the Templates (Excel)\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Product Strategy One-Pager — vision, bets, metrics\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Market Sizing Calculator — TAM, SAM, SOM\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Competitive Analysis Matrix — features, pricing, positioning\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Strategic Bets Tracker — hypothesis, evidence, outcome\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Strategy Review Dashboard — quarterly alignment check\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• JTBD Interview Guide — structured customer research\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003eWho this is for\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Senior PMs and CPOs building company-level product strategy\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Founders needing to articulate product direction to investors\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Product leaders aligning cross-functional teams on direction\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Strategy consultants advising product-led companies\u003c\/p\u003e","brand":"CTRL Play","offers":[{"title":"Default Title","offer_id":51581837607233,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/3025\/6449\/files\/PS_The_Product_Strategy_Playbook.png?v=1775570436"},{"product_id":"the-product-team","title":"The Product Team","description":"\u003cp class=\"p1\"\u003eBuild a product team that works like a machine. Planning cadences, working agreements,\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eteam rituals, and performance frameworks for collective output.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003eWhat's inside the Playbook (PDF)\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• How to structure a high-performing product team\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Team rituals that build alignment without burning time\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Working agreements — how to build them and make them stick\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Quarterly planning process for product teams\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• How to run effective product reviews\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Cross-functional collaboration — PM, design, engineering\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Developing PMs on your team — coaching and career frameworks\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Team health and psychological safety practices\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003eWhat's inside the Templates (Excel)\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Team Rituals Planner — cadences, owners, formats\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Working Agreements Canvas — team norms and commitments\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Quarterly Planning Template — goals, bets, resources\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Product Review Scorecard — structured critique format\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• PM Career Ladder — skills matrix and growth plan\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Team Health Check — monthly pulse survey template\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003eWho this is for\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Heads of Product managing a team of PMs\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• CPOs building product culture and operating rhythms\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Senior PMs transitioning into team lead roles\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Founders scaling their product organization\u003c\/p\u003e","brand":"CTRL Play","offers":[{"title":"Default Title","offer_id":51581838000449,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/3025\/6449\/files\/PT_The_Product_Team_OS.png?v=1775570483"},{"product_id":"the-strategic-planning","title":"The Strategic Planning","description":"\u003cp class=\"p1\"\u003eAnnual planning, quarterly execution. A complete system for setting strategic direction,\u003c\/p\u003e\n\u003cp class=\"p1\"\u003ecascading goals, and keeping teams focused on what matters.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003eWhat's inside the Playbook (PDF)\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Annual planning process — when to start and how to structure it\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Strategy cascade: company \u003cspan class=\"s1\"\u003e→\u003c\/span\u003e business unit \u003cspan class=\"s1\"\u003e→\u003c\/span\u003e team \u003cspan class=\"s1\"\u003e→\u003c\/span\u003e individual\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• How to facilitate a strategic planning workshop\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Quarterly business review (QBR) framework\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• How to communicate the strategy so people actually remember it• Tracking strategic initiatives without micromanaging\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Mid-year strategy reviews — when to pivot vs persist\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Building a planning culture that the team buys into\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003eWhat's inside the Templates (Excel)\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Annual Plan Builder — mission, goals, bets, metrics\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Strategy Cascade Map — linked goals across levels\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• QBR Presentation Template — results, learnings, next quarter\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Strategic Initiative Tracker — owner, status, impact\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Planning Workshop Agenda — facilitation guide\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Strategy Communication Deck — leadership to all-hands\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cb\u003eWho this is for\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• C-suite and VP-level leaders running annual planning\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Chiefs of Staff managing the planning process\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Strategy teams building structured planning programs\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e• Founders preparing for their first annual planning cycle\u003c\/p\u003e","brand":"CTRL Play","offers":[{"title":"Default Title","offer_id":51581840097601,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/3025\/6449\/files\/SP_The_Strategic_Planning_OS.png?v=1775570560"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/3025\/6449\/collections\/ctrlplay_product_thumbnail.png?v=1775596388","url":"https:\/\/getcontrolplay.com\/collections\/product.oembed","provider":"CTRL Play","version":"1.0","type":"link"}